DreamStart Labs
Direct Content Connect Turned a strategic rebrand into a Behind the Build episode and cross-platform rollout that explained the thinking, people and direction behind it. The campaign reached 223,600+ impressions, 10,000+ views and 76.3 hours of watch time.
- Video production
- Content strategy
- Campaign rollout
Lark
Operator experience Supported content strategy and editorial delivery across 10+ projects for Lark’s productivity suite. Competitor research and stronger editing standards helped the team identify search opportunities and improve content quality. Over the five-month engagement, web traffic rose 18% and demo signups increased 37%.
- Content strategy
- SEO
- Editorial execution
Career Karma
Operator experience Created search-focused education and career content that earned multiple first-page Google rankings over a short period. The work helped Career Karma appear prominently for topics prospective learners were actively researching.
- SEO content
- Search visibility
Techopedia
Operator experience Built the hub page for Techopedia’s 2024 Black Friday tech deals campaign, which brought in more traffic. Also created 12+ affiliate content pages, with work reaching the first page of Google for competitive technology searches and continuing to attract search traffic.
- Campaign content
- Affiliate SEO
- Editorial execution
Some of this we did as Content Connect. Some of it came before. All of it shaped how we work.